Rock Spring, GA – Everywhere he goes, Robert Wardlaw takes the message of why Walker Rocks with him. His excitement for Walker County’s abundance of exhilarating outdoor experiences knows no equal.
Appointed by Walker County Commissioner Shannon Whitfield last March to serve as the county’s Economic and Community Development Director, Wardlaw began examining quality of life issues important to business and industry. Following a recreational hike on Lookout Mountain last spring, he started developing a vision to grow the county’s sales tax base by showcasing its environmental wonders.
After months of planning behind the scenes, Walker Rocks emerged in late June. The partnership between Walker County Government and the Walker County Chamber of Commerce serves as a platform to encourage outdoor enthusiasts to make the Walker County trip to go hiking, horseback riding, mountain biking, rock climbing, kayaking and caving, among other activities.
During the Walker County Chamber’s Annual Dinner, Wardlaw was honored as the 2018 Chamber Member of the Year. The award comes on the heels of Northwest Georgia’s Historic High Country Travel Association recognizing Walker Rocks with the 2018 Award for Association Excellence for Best Marketing Campaign.
As word continues to spread about Walker County’s exciting options for tourists, bookings at locations like Mountain Cove Farms Resort and sales tax revenue have grown. In fact, there was an $88,519 increase in sales tax revenue from July-November last year when compared to the same period in 2017.
The Walker Rocks team continues to explore options to grow the tourism brand in 2019. Several exciting announcements are planning in the months to come.