Walker Rocks Start Up Challenge Seeks Applicants for Round 2

Rock Spring, GA – Dozens of companies with a household name have been started with a great idea and a little seed money.  If you have a winning concept, the Walker County Chamber of Commerce wants to hear from you.

Round 2 of the Walker Rocks Start Up Challenge kicks off today.  The grant competition returns with another $5,000 in funding to help a recreational, tourism or hospitality related business get started or expand services in Walker County.  “This year, we will also consider other types of businesses, non-profits, civic and community organizations which add to the quality of life and contribute to the cultural vibrancy of the local economy,” said Lacey Wilson, President of the Walker County Chamber.

David Bridges, owner of Battlefield Outdoors, won last year’s contest after he pitched adding a passenger van to his business to transport outdoor enthusiasts to hiking, biking and kayaking destinations in Walker County.  The van was also wrapped with the Walker Rocks logo, creating a mobile billboard to promote tourism in Walker County.

Applications for the Walker Rocks Start Up Challenge, including rules and judging criteria, are available online at WalkerRocks.com.

Schedule:

  • August 14thApplications available
  • September 23rd – Application deadline
  • October 1st – Finalists announced
  • October 17th – Pitch Competition

The $5,000 start-up grant is funded by a partnership between the Walker County Chamber of Commerce and Peach State Federal Credit Union. Grant funds will be distributed in the form of a reimbursement for documented expenses.

Walker Rocks highlights the scenic and stunning destinations available in Walker County for rock climbing, caving, kayaking, hiking, biking and other outdoor adventures. The award winning tourism initiative embraces the county’s environmental assets and invites outdoor enthusiasts to come play.

Walker County & City of LaFayette Recognized for Tourism Efforts

Cartersville, GA – Walker County’s growing reputation as an outdoor adventure destination just received a boost from regional travel industry professionals.  Northwest Georgia’s Historic High Country Travel Association (HHCTA) recognized Walker Rocks with the 2018 Award for Association Excellence for Best Marketing Campaign.

Walker Rocks, a partnership between the Walker County Chamber of Commerce and Walker County Government, highlights the scenic and stunning destinations available in the county for rock climbing, caving, kayaking, hiking, biking and other outdoor experiences.  The campaign launched with the creation of videos highlighting local attractions, a start-up grant competition to encourage business growth in the tourism industry and the introduction of walkerrocks.com and several social media platforms, among other efforts.

“It’s thrilling to know that others in the region are taking note of what we have to offer here in Walker County,” said Lacey Wilson, President of the Walker County Chamber of Commerce.  “The Chamber is proud to be part of the collaborative team working to showcase and share the assets of this community with the rest of the world.”

Robert Wardlaw, Economic & Community Development Director for Walker County Government, said “This validates the valuable role tourism plays in our community.  Six months in and we’re already seeing an increase in sales tax revenue and a boost in occupancy at area accommodations.”  Wardlaw added, “Walker Rocks is fun, but Walker Rocks is also an economic initiative to help bring equity to our tax base, which in turn helps our citizens.”

HHCTA, which is comprised of travel industry professionals from a 17-county area, also honored one of Walker County’s cities for its tourism efforts.  HHCTA named the City of LaFayette’s Honeybee Festival as Best Event and LaFayette Mayor Andy Arnold as Tourism Advocate of the Year.